Proactive Postsales Service: When and Why Does It Pay off?
Proactive Postsales Service: When and Why Does It Pay off?
About this item
Full title
Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
Formats
Publication information
Publisher
Chicago: American Marketing Association
Subjects
More information
Scope and Contents
Contents
Proactive postsales service (PPS) refers to a supplier taking the initiative to contact a customer to provide service after a sale is complete. It is argued that PPS leads to faster delivery of service to a broader cross-section of customers than customer-initiated postsales service, or reactive postsales service. The authors argue that mental fram...
Alternative Titles
Full title
Proactive Postsales Service: When and Why Does It Pay off?
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_227782493
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_227782493
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1509/jmkg.73.2.70
