35 results for Challagalla,+Goutam

35 results for Challagalla,+Goutam

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    ArticlesPeer ReviewedFull Text

    Author / Creator:Magnotta, Sarah ; Murtha, Brian ; Challagalla, Goutam
    Publisher:Los Angeles, CA: Sage Publications, Inc
    Journal title:Journal of marketing research, 2020-08, Vol.57 (4), p.695-716
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    Author / Creator:McFarland, Richard G. ; Challagalla, Goutam N. ; Shervani, Tasadduq A.
    Publisher:American Marketing Association
    Journal title:Journal of marketing, 2006-10, Vol.70 (4), p.103-117
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    Author / Creator:Shervani, Tasadduq A. ; Frazier, Gary ; Challagalla, Goutam
    Publisher:Chichester, UK: John Wiley & Sons, Ltd
    Journal title:Strategic management journal, 2007-06, Vol.28 (6), p.635-652
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    Author / Creator:VandeWalle, Don ; Ganesan, Shankar ; Challagalla, Goutam N ; Brown, Steven P
    Publisher:Washington, DC: American Psychological Association
    Journal title:Journal of applied psychology, 2000-12, Vol.85 (6), p.996-1003
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    Author / Creator:Bradford, Kevin D. ; Challagalla, Goutam N. ; Hunter, Gary K. ; Moncrief, William C.
    Publisher:Abingdon: Routledge
    Journal title:The Journal of personal selling & sales management, 2012-01, Vol.32 (1), p.41-56
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    Author / Creator:Murthy, Nagesh N ; Challagalla, Goutam N ; Vincent, Leslie H ; Shervani, Tasadduq A
    Publisher:Linthicum: INFORMS
    Journal title:Management science, 2008-02, Vol.54 (2), p.384-399
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    Author / Creator:Challagalla, Goutam N. ; Shervani, Tasadduq A.
    Publisher:New York: American Marketing Association
    Journal title:Journal of marketing, 1996-01, Vol.60 (1), p.89-105
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    Author / Creator:Kohli, Ajay K. ; Shervani, Tasadduq A. ; Challagalla, Goutam N.
    Journal title:Journal of marketing research, 1998-05, Vol.35 (2), p.263
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    Author / Creator:Challagalla, Goutam ; Murtha, Brian R. ; Jaworski, Bernard
    Publisher:Chicago: Sage Publications, Inc
    Journal title:Journal of marketing, 2014-07, Vol.78 (4), p.4-20
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    Author / Creator:Key, Thomas Martin ; Challagalla, Goutam
    Publisher:New York: Springer US
    Journal title:AMS review, 2020-06, Vol.10 (1-2), p.145-147
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    Author / Creator:Challagalla, Goutam ; Murtha, Brian ; Jaworski, Bernard
    Publisher:American Marketing Association
    Journal title:Journal of marketing, 2015-09, Vol.79 (5), p.v-v
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    Author / Creator:SARIN, SHIKHAR ; CHALLAGALLA, GOUTAM ; KOHLI, AJAY K.
    Publisher:Chicago: American Marketing Association
    Journal title:Journal of marketing research, 2012-08, Vol.49 (4), p.564-580
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    Author / Creator:Challagalla, Goutam ; Venkatesh, R. ; Kohli, Ajay K.
    Publisher:Chicago: American Marketing Association
    Journal title:Journal of marketing, 2009-03, Vol.73 (2), p.70-87
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    Author / Creator:Brown, Steven P ; Westbrook, Robert A ; Challagalla, Goutam
    Publisher:Washington, DC: American Psychological Association
    Journal title:Journal of applied psychology, 2005-07, Vol.90 (4), p.792-798
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    Author / Creator:McFarland, Richard G. ; Challagalla, Goutam N. ; Zenor, Michael J.
    Publisher:New York: Kluwer Academic Publishers
    Journal title:Marketing letters, 2002-05, Vol.13 (2), p.107-120
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    Author / Creator:Dalsace, Frédéric ; Challagalla, Goutam
    Publisher:Boston: Harvard Business Review
    Journal title:Harvard business review, 2024-03
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    Author / Creator:Kohli, Ajay K. ; Shervani, Tasadduq A. ; Challagalla, Goutam N.
    Publisher:Chicago: American Marketing Association
    Journal title:Journal of marketing research, 1998-05, Vol.35 (2), p.263-274
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    Author / Creator:Murtha, Brian R. ; Challagalla, Goutam ; Kohli, Ajay K.
    Publisher:Linthicum: INFORMS
    Journal title:Management science, 2011-09, Vol.57 (9), p.1580-1593
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    Author / Creator:Anderson, Wilton Thomas ; Challagalla, Goutam N. ; Mcfarland, Richard G.
    Publisher:Abingdon: Routledge
    Journal title:Journal of marketing theory and practice, 1999-10, Vol.7 (4), p.8-19
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    Author / Creator:MURTHA, Brian R ; CHALLAGALLA, Goutam ; KOHLI, Ajay K
    Publisher:Hanover, MD: Institute for Operations Research and the Management Sciences
    Journal title:Management science, 2011, Vol.57 (9), p.1580-1593
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