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Thumbnails as online product displays: How consumers process them

Thumbnails as online product displays: How consumers process them

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_229619595

Thumbnails as online product displays: How consumers process them

About this item

Full title

Thumbnails as online product displays: How consumers process them

Publisher

Hoboken: Elsevier Inc

Journal title

Journal of interactive marketing, 2007, Vol.21 (1), p.36-59

Language

English

Formats

Publication information

Publisher

Hoboken: Elsevier Inc

More information

Scope and Contents

Contents

Thumbnails are typically miniature product images displayed on one page of a Web site and hyperlinked to other pages in the site. As a type of online product display, thumbnails are used to attract Web surfers to enter the internal environment (i.e., internal pages) of a virtual store. Thumbnails are often organized in rectangular arrays; when cons...

Alternative Titles

Full title

Thumbnails as online product displays: How consumers process them

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_229619595

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_229619595

Other Identifiers

ISSN

1094-9968

E-ISSN

1520-6653

DOI

10.1002/dir.20073

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