Uniting the Tribes: Using Text for Marketing Insight
Uniting the Tribes: Using Text for Marketing Insight
About this item
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Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
Words are part of almost every marketplace interaction. Online reviews, customer service calls, press releases, marketing communications, and other interactions create a wealth of textual data. But howcan marketers best use such data? This article provides an overview of automated textual analysis and details how it can be used to generate marketin...
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Full title
Uniting the Tribes: Using Text for Marketing Insight
Authors, Artists and Contributors
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Record Identifier
TN_cdi_proquest_journals_2324862742
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2324862742
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/0022242919873106
