Group‐buying coupons considering consumers’ perceived ease of use
Group‐buying coupons considering consumers’ perceived ease of use
About this item
Full title
Author / Creator
Wan, Qin , Yang, Shilei , Liao, Yi and Xia, Yu
Publisher
Oxford: Blackwell Publishing Ltd
Journal title
Language
English
Formats
Publication information
Publisher
Oxford: Blackwell Publishing Ltd
Subjects
More information
Scope and Contents
Contents
This paper examines the design of the online discount coupon, which is a popular marketing tool that offers consumers group‐buying (GB) discounts when they prepay for participating firms’ goods and services. We develop a two‐stage model for a market in which consumers are heterogeneous in their valuation of a product. In our setup, consumers make p...
Alternative Titles
Full title
Group‐buying coupons considering consumers’ perceived ease of use
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2328256613
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2328256613
Other Identifiers
ISSN
0969-6016
E-ISSN
1475-3995
DOI
10.1111/itor.12482
