EXAMINATION OF INFOMEDIARY ROLES IN B2C E-COMMERCE
EXAMINATION OF INFOMEDIARY ROLES IN B2C E-COMMERCE
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Author / Creator
Publisher
Long Beach: Journal of Electronic Commerce Research
Journal title
Language
English
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Publisher
Long Beach: Journal of Electronic Commerce Research
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Scope and Contents
Contents
This article provides a parsimonious research model that assists in the study of infomediary roles in B2C E-Commerce, their level of integration and sophistication, and their impact on infomediary performance and customers' satisfaction. After an extensive literature review, discovery, facilitation, and support roles were identified as the main rol...
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Full title
EXAMINATION OF INFOMEDIARY ROLES IN B2C E-COMMERCE
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Record Identifier
TN_cdi_proquest_journals_236659370
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_236659370
Other Identifiers
ISSN
1938-9027
E-ISSN
1526-6133
