How green is your packaging – A comparative international study of cues consumers use to recognize e...
How green is your packaging – A comparative international study of cues consumers use to recognize environmentally friendly packaging
About this item
Full title
Author / Creator
Publisher
Hoboken, NJ: Wiley
Journal title
Language
English
Formats
Publication information
Publisher
Hoboken, NJ: Wiley
Subjects
More information
Scope and Contents
Contents
Consumers have grown increasingly aware of the impact of packaging on the environment. Therefore, interest has grown in more environmentally friendly packaging, but we wondered how consumers recognize ‘green’ as distinct from ‘grey’ when evaluating packaging. We asked over 3,000 respondents from Germany, France and the United States how they recogn...
Alternative Titles
Full title
How green is your packaging – A comparative international study of cues consumers use to recognize environmentally friendly packaging
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2385120859
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2385120859
Other Identifiers
ISSN
1470-6431,1470-6423
E-ISSN
1470-6431
DOI
10.1111/ijcs.12560
