Live streaming commerce from the sellers' perspective: implications for online relationship marketin...
Live streaming commerce from the sellers' perspective: implications for online relationship marketing
About this item
Full title
Author / Creator
Publisher
Helensburg: Routledge
Journal title
Language
English
Formats
Publication information
Publisher
Helensburg: Routledge
Subjects
More information
Scope and Contents
Contents
Live streaming has recently become a popular direct selling channel which offers small, self-employed sellers unseen levels of consumer interaction and engagement. While the extant research focused on consumer motivation and intention to shop via live streaming, little is known from the seller's perspective. Indeed, the potential advantages of live...
Alternative Titles
Full title
Live streaming commerce from the sellers' perspective: implications for online relationship marketing
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2400048577
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2400048577
Other Identifiers
ISSN
0267-257X
E-ISSN
1472-1376
DOI
10.1080/0267257X.2020.1748895
