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The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2412504365

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

About this item

Full title

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

Publisher

Los Angeles, CA: Sage Publications, Inc

Journal title

Journal of marketing, 2020-07, Vol.84 (4), p.67-85

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: Sage Publications, Inc

More information

Scope and Contents

Contents

Given the positive bias toward attractive people in society, online sellers are justifiably apprehensive about perceptions of their profile pictures. Although the existing literature emphasizes the “beauty premium” and the “ugliness penalty,” the current studies of seller profile pictures on customer-to-customer e-commerce platforms find a U-shaped...

Alternative Titles

Full title

The Faces of Success: Beauty and Ugliness Premiums in e-Commerce Platforms

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2412504365

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2412504365

Other Identifiers

ISSN

0022-2429

E-ISSN

1547-7185

DOI

10.1177/0022242920914861

How to access this item