SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET
SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET
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Publisher
New Taipei City: Academy of Taiwan Information Systems Research
Journal title
Language
English
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Publisher
New Taipei City: Academy of Taiwan Information Systems Research
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Scope and Contents
Contents
Based on Unified Theory of Acceptance and Use of Technology model (UTAUT) and Perceived Value and Loyalty model (PVL), this study developed two new models, New Technology Device Acceptance model (NTDA) and Technology Experience and Loyalty model (TEL) in order to investigate the customer intention to use (before purchase) and reuse intention (after...
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Full title
SET-TOP BOX AND ITS PENETRATION IN THE HOME CONSOLE MARKET
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2439484560
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2439484560
Other Identifiers
ISSN
2073-9729
DOI
10.7903/ijecs.1645
