Impact of perceived value on the satisfaction of supermarket customers: developing country perspecti...
Impact of perceived value on the satisfaction of supermarket customers: developing country perspective
About this item
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Publisher
Bradford: Emerald Publishing Limited
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Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Scope and Contents
Contents
PurposeThe purpose of this paper is to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country, and practical suggestions for marketing strategies.Design/methodology/approachA cross-sectional survey collected data from five-hundred supermarket customers in Fiji. SPSS was used t...
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Full title
Impact of perceived value on the satisfaction of supermarket customers: developing country perspective
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TN_cdi_proquest_journals_2449561838
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2449561838
Other Identifiers
ISSN
0959-0552
E-ISSN
1758-6690
DOI
10.1108/IJRDM-03-2019-0099
