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Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2486707456

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

About this item

Full title

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

Author / Creator

Publisher

Los Angeles, CA: Sage Publications, Inc

Journal title

Journal of marketing, 2021-03, Vol.85 (2), p.129-145

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: Sage Publications, Inc

Subjects

More information

Scope and Contents

Contents

Marketers frequently style food to look pretty (e.g., in advertising). This article investigates how pretty aesthetics (defined by classical aesthetic principles, such as order, symmetry, and balance) influence healthiness judgments. The author proposes that prettier food is perceived as healthier, specifically because classical aesthetic features...

Alternative Titles

Full title

Pretty Healthy Food: How and When Aesthetics Enhance Perceived Healthiness

Authors, Artists and Contributors

Author / Creator

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2486707456

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2486707456

Other Identifiers

ISSN

0022-2429

E-ISSN

1547-7185

DOI

10.1177/0022242920944384

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