Determining which metrics matter in social media marketing
Determining which metrics matter in social media marketing
About this item
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Author / Creator
Publisher
London: Centre for Business & Economic Research
Journal title
Language
English
Formats
Publication information
Publisher
London: Centre for Business & Economic Research
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Scope and Contents
Contents
This article surveys the available academic literature on using the proper metrics to measure the effectiveness of a social media marketing campaign. The academic literature is sadly outdated and incomplete when compared to the trade literature. There is no consensus on which metrics matter, but research points to the importance of developing socia...
Alternative Titles
Full title
Determining which metrics matter in social media marketing
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2520087733
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2520087733
Other Identifiers
ISSN
1751-8202
E-ISSN
2056-6271
DOI
10.24052/JBRMR/V15IS02/ART-01
