An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the r...
An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business
About this item
Full title
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Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
Journal title
Language
English
Formats
Publication information
Publisher
Berlin/Heidelberg: Springer Berlin Heidelberg
Subjects
More information
Scope and Contents
Contents
Building on social commerce (s-commerce) perspectives and the trust transfer theory, this study develops a theoretical model that explains the indirect effects of two types of s-commerce attributes (community and platform) on behavioral outcomes (s-commerce intentions and e-Word-of-Mouth (e-WOM) intentions) through trust in community and platform....
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Full title
An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business
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Record Identifier
TN_cdi_proquest_journals_2529604925
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2529604925
Other Identifiers
ISSN
1019-6781
E-ISSN
1422-8890
DOI
10.1007/s12525-019-00347-w
