Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
About this item
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Author / Creator
Publisher
Los Angeles, CA: Sage Publications, Inc
Journal title
Language
English
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Publication information
Publisher
Los Angeles, CA: Sage Publications, Inc
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Scope and Contents
Contents
Despite evidence that consumers appreciate freedom of choice, they also enjoy recommendation systems, subscription services, and marketplace encounters that seemingly occur by chance. This article proposes that enjoyment can, in some contexts, be higher than that in contexts involving choice. This occurs as a result of feelings of serendipity that...
Alternative Titles
Full title
Serendipity: Chance Encounters in the Marketplace Enhance Consumer Satisfaction
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2539079698
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2539079698
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/00222429211000344
