E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase...
E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites
About this item
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Publisher
Patrington: Emerald Group Publishing Limited
Journal title
Language
English
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Publisher
Patrington: Emerald Group Publishing Limited
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Scope and Contents
Contents
Purpose>The purpose of this paper is to investigate the influence of perceived brand leadership of an e-commerce website on satisfaction and repurchase intention. Moreover, the different roles of gender and age were explored in the proposed model.Design/methodology/approach>An online survey was administered to Chinese consumers (n=476) who have pur...
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Full title
E-commerce brand: The effect of perceived brand leadership on consumers’ satisfaction and repurchase intention on e-commerce websites
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Author / Creator
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TN_cdi_proquest_journals_2545853085
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2545853085
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ISSN
1355-5855
E-ISSN
1758-4248
DOI
10.1108/APJML-10-2018-0403
