Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consum...
Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship
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Publisher
Dordrecht: Springer
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Language
English
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Dordrecht: Springer
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Scope and Contents
Contents
Drawing on the influence of primacy and recency effects in processing information about corporate social responsibility (CSR), the authors examine how internal (customer experience) and external (CSR reputation) factors impact the consumerfirm relationship in the presence of contradictory CSR information. Evaluating these factors provides a more co...
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Full title
Processing Contradictory CSR Information: The Influence of Primacy and Recency Effects on the Consumer-Firm Relationship
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TN_cdi_proquest_journals_2557307871
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2557307871
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ISSN
0167-4544
E-ISSN
1573-0697
DOI
10.1007/s10551-020-04514-4
