Differential game of product–service supply chain considering consumers’ reference effect and supply...
Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode
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Publisher
New York: Springer US
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Language
English
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Publisher
New York: Springer US
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Scope and Contents
Contents
Supply chain members’ reciprocal altruism and consumers’ quality and service reference effects are important behavioral factors that affect the decision-making of supply chain members. This article incorporates these factors into a product–service supply chain consisting of a manufacturer and a retailer in the online-to-offline (O2O) environment. B...
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Full title
Differential game of product–service supply chain considering consumers’ reference effect and supply chain members’ reciprocity altruism in the online-to-offline mode
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TN_cdi_proquest_journals_2558852818
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2558852818
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ISSN
0254-5330
E-ISSN
1572-9338
DOI
10.1007/s10479-021-04032-0
