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Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer netw...

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer netw...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2565276511

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding

About this item

Full title

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding

Publisher

New York: Springer US

Journal title

Journal of the Academy of Marketing Science, 2021-09, Vol.49 (5), p.925-946

Language

English

Formats

Publication information

Publisher

New York: Springer US

More information

Scope and Contents

Contents

This research examines the influence of backers’ social networks on their backing behavior using data from a large social networking site and a reward-based crowdfunding platform. We distinguish the roles of nodes and ties in a backer’s social network and assess the combined and differential effects of these two types of social relationship on the...

Alternative Titles

Full title

Exploring embeddedness, centrality, and social influence on backer behavior: the role of backer networks in crowdfunding

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2565276511

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2565276511

Other Identifiers

ISSN

0092-0703

E-ISSN

1552-7824

DOI

10.1007/s11747-021-00779-x

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