Long-term deposits prediction: a comparative framework of classification model for predict the succe...
Long-term deposits prediction: a comparative framework of classification model for predict the success of bank telemarketing
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Publisher
Bristol: IOP Publishing
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Language
English
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Bristol: IOP Publishing
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Contents
The long-term deposits product is often offered to prospective customers by the bank through telemarketing strategy. How to maximize customer value through telemarketing strategy is a major focus in this research. Therefore, required a model that can classify potential customers with the potential to increase corporate earnings. The Decision Tree (...
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Long-term deposits prediction: a comparative framework of classification model for predict the success of bank telemarketing
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TN_cdi_proquest_journals_2566021238
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2566021238
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ISSN
1742-6588
E-ISSN
1742-6596
DOI
10.1088/1742-6596/1175/1/012035