E-platform use and exporting in the context of Alibaba: A signaling theory perspective
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
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Publisher
London: Springer Science + Business Media
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Language
English
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Publisher
London: Springer Science + Business Media
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Scope and Contents
Contents
Despite the prominent role played by B2B electronic platforms (E-platforms) in assisting exporters, extant research pays scant attention to how, and under what conditions, exporters can deploy B2B E-platforms to enhance their sales performance. Drawing on signaling theory, we examine how the deployment of E-platforms affects export sales performanc...
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Full title
E-platform use and exporting in the context of Alibaba: A signaling theory perspective
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TN_cdi_proquest_journals_2576739923
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2576739923
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ISSN
0047-2506
E-ISSN
1478-6990
DOI
10.1057/s41267-020-00396-w
