Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and bra...
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence
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Hoboken: Wiley Periodicals Inc
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Language
English
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Hoboken: Wiley Periodicals Inc
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Contents
This study examines the effect of value‐expressive and social‐adjustive luxury attitudes on sustainable behaviors, specifically ecologically conscious consumer behavior, and socially responsible consumer behavior. This study investigates the mediating effect of the desire for unique products on the relationship between value‐expressive and social‐a...
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Full title
Can luxury attitudes impact sustainability? The role of desire for unique products, culture, and brand self‐congruence
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TN_cdi_proquest_journals_2579566801
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2579566801
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ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21546
