Impact of Anonymity on Consumers' Online Reviews
Impact of Anonymity on Consumers' Online Reviews
About this item
Full title
Author / Creator
Deng, Lingfei , Sun, Wenjun , Xu, DaPeng and Ye, Qiang
Publisher
Hoboken: Wiley Periodicals Inc
Journal title
Language
English
Formats
Publication information
Publisher
Hoboken: Wiley Periodicals Inc
Subjects
More information
Scope and Contents
Contents
Extant literature has studied the relationship between identity disclosure and online consumer reviews, yet no research has investigated the effects of the introduction of an “anonymous review” option on consumers' online reviews. With a unique restaurant review data set from a most popular online review platform in China, we exploit a natural expe...
Alternative Titles
Full title
Impact of Anonymity on Consumers' Online Reviews
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2592360730
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2592360730
Other Identifiers
ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21565
