Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot...
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
About this item
Full title
Author / Creator
Publisher
Santa Barbara: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Santa Barbara: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
Purpose
This study aims to explore the role of artificial intelligence (AI)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between relationship marketing and online consumer behavioral intentions.
Design/methodology/approach
Data are collected from 1,072...
Alternative Titles
Full title
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2624621818
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2624621818
Other Identifiers
ISSN
1061-0421
E-ISSN
2054-1643
DOI
10.1108/JPBM-05-2020-2907
