Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task comp...
Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure
About this item
Full title
Author / Creator
Cheng, Xusen , Bao, Ying , Zarifis, Alex , Gong, Wankun and Mou, Jian
Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
Formats
Publication information
Publisher
Bradford: Emerald Publishing Limited
Subjects
More information
Scope and Contents
Contents
PurposeArtificial intelligence (AI)-based chatbots have brought unprecedented business potential. This study aims to explore consumers' trust and response to a text-based chatbot in e-commerce, involving the moderating effects of task complexity and chatbot identity disclosure.Design/methodology/approachA survey method with 299 useable responses wa...
Alternative Titles
Full title
Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2639156245
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2639156245
Other Identifiers
ISSN
1066-2243
E-ISSN
2054-5657
DOI
10.1108/INTR-08-2020-0460
