Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
About this item
Full title
Author / Creator
Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
Formats
Publication information
Publisher
Los Angeles, CA: SAGE Publications
Subjects
More information
Scope and Contents
Contents
Consumers often become “stuck in a rabbit hole” when consuming media. They may watch several YouTube videos in the same category or view several thematically similar artistic images on Instagram in a row, finding it difficult to stop. What causes individuals to choose to consume additional media on a topic that is similar to (vs. different from) wh...
Alternative Titles
Full title
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2658546127
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2658546127
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1177/00222437211055403
