Ad Blocking
Ad Blocking
About this item
Full title
Ad Blocking
Author / Creator
Publisher
Linthicum: INFORMS
Journal title
Management science, 2022-06, Vol.68 (6), p.4703-4724
Language
English
Formats
Publication information
Publisher
Linthicum: INFORMS
Subjects
More information
Scope and Contents
Contents
In recent years, ad blocking has become a significant threat to advertising-supported content. Adblockers typically negotiate with publishers, allowing some ads to go through in return for a payment, a practice called (partial)
whitelisting
in the industry. Ad blocking has a direct positive effect on consumers by reducing advertising intensit...
Alternative Titles
Full title
Ad Blocking
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2682395258
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2682395258
Other Identifiers
ISSN
0025-1909
E-ISSN
1526-5501
DOI
10.1287/mnsc.2021.4106
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