The dark side of business model innovation: An empirical investigation into the evolvement of custom...
The dark side of business model innovation: An empirical investigation into the evolvement of customer resistance and the effectiveness of potential countermeasures
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Hoboken, NJ: Wiley
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Language
English
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Hoboken, NJ: Wiley
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Contents
In the past decade, a core assumption of research on business model innovation (BMI) has been its beneficial character. However, studies have shown that potentially disrupting BMI is not immune to failure. Still, studies that investigate the causes of BMI failures are lacking. This article shifts the focus to the dark side of BMI by using a demand‐...
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Full title
The dark side of business model innovation: An empirical investigation into the evolvement of customer resistance and the effectiveness of potential countermeasures
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TN_cdi_proquest_journals_2737348453
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2737348453
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ISSN
1540-5885,0737-6782
E-ISSN
1540-5885
DOI
10.1111/jpim.12627
