Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
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Publisher
Nuremberg: Sciendo
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Language
English
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Publisher
Nuremberg: Sciendo
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Contents
The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create excellent service, consumer experiences are not always positive. During their customer journeys consumers experience “data capture,” which is the experience of granting one’s data to AI, and “classification,” which m...
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Full title
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
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Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2737499376
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2737499376
Other Identifiers
ISSN
2628-166X,2627-4957
E-ISSN
2628-166X
DOI
10.2478/nimmir-2022-0013
