The Journal of the Academy of Marketing Science at 50: A historical analysis
The Journal of the Academy of Marketing Science at 50: A historical analysis
About this item
Full title
Author / Creator
Publisher
New York: Springer US
Journal title
Language
English
Formats
Publication information
Publisher
New York: Springer US
Subjects
More information
Scope and Contents
Contents
The
Journal of the Academy of Marketing Science (JAMS)
is completing 50 years of publication in 2022. This paper attempts to pay homage to this milestone, demonstrating that
JAMS
has remained true to its mission, while simultaneously staying current by adapting to the rapidly changing times. Using a multi-method approach (Latent Dirichl...
Alternative Titles
Full title
The Journal of the Academy of Marketing Science at 50: A historical analysis
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2760383689
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2760383689
Other Identifiers
ISSN
0092-0703
E-ISSN
1552-7824
DOI
10.1007/s11747-022-00905-3
