Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse...
Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine
About this item
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Author / Creator
Publisher
London: Palgrave Macmillan UK
Journal title
Language
English
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Publisher
London: Palgrave Macmillan UK
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Scope and Contents
Contents
This research examines the cover images of two inflight magazines—
Ulisse
(Alitalia) and
Blue Wings
(Finnair)—as a method for airlines to manage their impression. Drawing on concept of impression management, the study focuses on the visual strategies the cover images employ in order to shape the audience’s perception of the airlines. Th...
Alternative Titles
Full title
Cover Images of Inflight Magazines as Airlines’ Methods of Impression Management: Alitalia’s Ulisse Magazine and Finnair’s Blue Wings Magazine
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_2773483828
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2773483828
Other Identifiers
ISSN
1363-3589
E-ISSN
1479-1889
DOI
10.1057/s41299-022-00138-8
