Contesting Mintzberg's five Ps for strategy: it is time for a product recall
Contesting Mintzberg's five Ps for strategy: it is time for a product recall
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Bingley: Emerald Group Publishing Limited
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English
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Bingley: Emerald Group Publishing Limited
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Purpose>The purpose of this paper is to contest Mintzberg's influential “five Ps for strategy”. It exposes the negative side effect of these “five Ps” and urges a rethinking of the concept of strategy. It also points to an alternative direction for further research building on a more robust definition of strategy that does not aim to combine the fi...
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Full title
Contesting Mintzberg's five Ps for strategy: it is time for a product recall
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TN_cdi_proquest_journals_2773486865
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2773486865
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ISSN
1755-425X
E-ISSN
1755-4268
DOI
10.1108/JSMA-12-2021-0243
