Investigating the nonlinear and conditional effects of trust—The new role of institutional contexts...
Investigating the nonlinear and conditional effects of trust—The new role of institutional contexts in online repurchase
About this item
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Publisher
Chichester, UK: John Wiley & Sons, Inc
Journal title
Language
English
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Publication information
Publisher
Chichester, UK: John Wiley & Sons, Inc
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Scope and Contents
Contents
Trust is paramount to developing and maintaining long‐term relationships in all stages of the customer lifecycle, including the repurchase stage. This research goes beyond the simple finding documented in the extant trust literature that the effect of trust will diminish. It sheds light on the role of institutional contexts and develops a nuanced u...
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Full title
Investigating the nonlinear and conditional effects of trust—The new role of institutional contexts in online repurchase
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Record Identifier
TN_cdi_proquest_journals_2794519354
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2794519354
Other Identifiers
ISSN
1350-1917
E-ISSN
1365-2575
DOI
10.1111/isj.12410