Because it is brand new! Recency heuristic for product innovativeness evaluation
Because it is brand new! Recency heuristic for product innovativeness evaluation
Publication information
Publisher
Oxford: Blackwell Publishing Ltd
Subjects
More information
Scope and Contents
Contents
This research identifies recency heuristic utilized by consumers with limited prior knowledge for product innovativeness evaluation. Consumers with limited prior knowledge of a product category perceived a new product as more innovative when its release date was more recent, while consumers with prior knowledge remained uninfluenced by recency info...
Alternative Titles
Full title
Because it is brand new! Recency heuristic for product innovativeness evaluation
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2795211909
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2795211909
Other Identifiers
ISSN
1470-6423
E-ISSN
1470-6431
DOI
10.1111/ijcs.12885
How to access this item
Log in as a Library member
