I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal in...
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
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Publisher
Hoboken: Wiley Periodicals Inc
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Language
English
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Publisher
Hoboken: Wiley Periodicals Inc
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Contents
The present research focuses on the interplay between two common features of the customer service chatbot experience: gaze direction and anthropomorphism. Although the dominant approach in marketing theory and practice is to make chatbots as human‐like as possible, the current study, built on the humanness‐value‐loyalty model, addresses the chain o...
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Full title
I, chatbot! the impact of anthropomorphism and gaze direction on willingness to disclose personal information and behavioral intentions
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TN_cdi_proquest_journals_2822476938
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2822476938
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ISSN
0742-6046
E-ISSN
1520-6793
DOI
10.1002/mar.21813
