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The effect of implementing chatbot customer service on stock returns: an event study analysis

The effect of implementing chatbot customer service on stock returns: an event study analysis

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2828548981

The effect of implementing chatbot customer service on stock returns: an event study analysis

About this item

Full title

The effect of implementing chatbot customer service on stock returns: an event study analysis

Publisher

New York: Springer US

Journal title

Journal of the Academy of Marketing Science, 2023-07, Vol.51 (4), p.802-822

Language

English

Formats

Publication information

Publisher

New York: Springer US

More information

Scope and Contents

Contents

Advancements in conversational Artificial Intelligence (AI) have led to rapid growth in firms’ use of AI chatbots in customer service roles. While the shareholder wealth effects of AI chatbots have yet to be investigated, recent findings suggest that AI investment may contribute negatively to firm value. This cautionary evidence, and the growing pr...

Alternative Titles

Full title

The effect of implementing chatbot customer service on stock returns: an event study analysis

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_2828548981

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2828548981

Other Identifiers

ISSN

0092-0703

E-ISSN

1552-7824

DOI

10.1007/s11747-022-00841-2

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