Consumer value of virtual music festivals
Consumer value of virtual music festivals
About this item
Full title
Author / Creator
Publisher
Oxford: Blackwell Publishing Ltd
Journal title
Language
English
Formats
Publication information
Publisher
Oxford: Blackwell Publishing Ltd
Subjects
More information
Scope and Contents
Contents
Virtual music festivals (VMFs) are a great opportunity for the music industry to improve high quality digital events; as an alternative consumption phenomenon, VMFs can reach hybrid audiences and help in the challenge of digitalization. This study aims to investigate the multidimensional structure of consumer value in VMFs (intra‐variable perspecti...
Alternative Titles
Full title
Consumer value of virtual music festivals
Authors, Artists and Contributors
Author / Creator
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Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_2855722817
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2855722817
Other Identifiers
ISSN
1470-6423
E-ISSN
1470-6431
DOI
10.1111/ijcs.12978
