Who one is, whom one knows? Evaluating the importance of personal and social characteristics of infl...
Who one is, whom one knows? Evaluating the importance of personal and social characteristics of influential people in social networks
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Publisher
Bradford: Emerald Publishing Limited
Journal title
Language
English
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Publisher
Bradford: Emerald Publishing Limited
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Scope and Contents
Contents
PurposeThis study examines opinion leadership's personal and social characteristics to see which one is more effective in opinion leadership in four different industries: fashion, travel and tourism, wellness and book and literature. The specific subject of this investigation is how largely openness, exhibitionism and competence in interpersonal re...
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Full title
Who one is, whom one knows? Evaluating the importance of personal and social characteristics of influential people in social networks
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Author / Creator
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TN_cdi_proquest_journals_2894316054
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2894316054
Other Identifiers
ISSN
2050-3806
E-ISSN
1758-3748
DOI
10.1108/AJIM-12-2021-0382
