The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the ma...
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
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Publisher
New York: Springer US
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Language
English
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Publisher
New York: Springer US
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Contents
This paper develops the Möbius strip as an ‘ordering theory’ (Sandberg and Alvesson,
2020
) that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to work toward a transdisciplinary understanding of market spatiality, a topic that has become increasingly important for theorists and practitioners (Warnaby and Me...
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Full title
The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
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TN_cdi_proquest_journals_2919545721
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_2919545721
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ISSN
1869-814X
E-ISSN
1869-8182
DOI
10.1007/s13162-020-00191-8
