“Statistical Significance” and Statistical Reporting: Moving Beyond Binary
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary
About this item
Full title
Author / Creator
Publisher
Los Angeles, CA: SAGE Publications
Journal title
Language
English
Formats
Publication information
Publisher
Los Angeles, CA: SAGE Publications
Subjects
More information
Scope and Contents
Contents
Null hypothesis significance testing (NHST) is the default approach to statistical analysis and reporting in marketing and the biomedical and social sciences more broadly. Despite its default role, NHST has long been criticized by both statisticians and applied researchers, including those within marketing. Therefore, the authors propose a major tr...
Alternative Titles
Full title
“Statistical Significance” and Statistical Reporting: Moving Beyond Binary
Authors, Artists and Contributors
Author / Creator
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_3020844321
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3020844321
Other Identifiers
ISSN
0022-2429
E-ISSN
1547-7185
DOI
10.1177/00222429231216910
