Cultivating a spotless ethical identity: Adbusters Media Foundation's ‘Blackspot’ marketing campaign...
Cultivating a spotless ethical identity: Adbusters Media Foundation's ‘Blackspot’ marketing campaign...
Cultivating a spotless ethical identity: Adbusters Media Foundation's ‘Blackspot’ marketing campaign and its impact on consumer discourse
About this item
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Author / Creator
Publisher
ProQuest Dissertations & Theses
Date
2007
Language
English
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Publisher
ProQuest Dissertations & Theses
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Scope and Contents
Contents
This thesis examines the social construction of the 'Blackspot' project of the Canadian non-governmental organization known as 'Adbusters Media Foundation.' The group is part of a consumer movement that seeks cultural and social change; the Blackspot project's ostensible purpose is to set a market-based precedent for the generation of new ethical n...
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Full title
Cultivating a spotless ethical identity: Adbusters Media Foundation's ‘Blackspot’ marketing campaign and its impact on consumer discourse
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TN_cdi_proquest_journals_304809949
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_304809949
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ISBN
9781109812114,1109812116
