Implementation of a Business-to-Government (B2G) Sales Analytics Tool - Hermix
Implementation of a Business-to-Government (B2G) Sales Analytics Tool - Hermix
About this item
Full title
Author / Creator
Publisher
Ploiesti: Petroleum-Gas University of Ploiesti
Journal title
Language
English
Formats
Publication information
Publisher
Ploiesti: Petroleum-Gas University of Ploiesti
Subjects
More information
Scope and Contents
Contents
The public sector sales market, i.e. Business-to-Government
(B2G) market is large and relevant. It is similar, yet differs in several key
aspects from other markets such as retail, consumer (B2C), or Businessto-Business (B2B). B2G is huge, at 2 trillion Euro per year in Europe, but
insufficiently researched and it lacks proper tools and me...
Alternative Titles
Full title
Implementation of a Business-to-Government (B2G) Sales Analytics Tool - Hermix
Identifiers
Primary Identifiers
Record Identifier
TN_cdi_proquest_journals_3065454842
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3065454842
Other Identifiers
ISSN
2284-8576
E-ISSN
2284-8584
DOI
10.51865/EITC.2023.04.05
