Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competit...
Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competitors
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Publisher
Ploiesti: Petroleum-Gas University of Ploiesti
Journal title
Language
English
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Publisher
Ploiesti: Petroleum-Gas University of Ploiesti
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Scope and Contents
Contents
The tourism and travel business is known as an important industry that supports an economy's economic growth and economic improvement. Äs reported by the World Travel and Tourism Council (WTTC), Albania exceeds most of its regional competitors in terms of projected long-term travel and tourism growth expectations. The tourism slogan of a country pl...
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Full title
Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competitors
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Record Identifier
TN_cdi_proquest_journals_3065617548
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3065617548
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ISSN
2284-8576
E-ISSN
2284-8584
DOI
10.51865/EITC.2024.01.07