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Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competit...

Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competit...

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3065617548

Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competitors

About this item

Full title

Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competitors

Publisher

Ploiesti: Petroleum-Gas University of Ploiesti

Journal title

Economic insights, trends and challenges, 2024-02, Vol.2024 (1), p.71-83

Language

English

Formats

Publication information

Publisher

Ploiesti: Petroleum-Gas University of Ploiesti

More information

Scope and Contents

Contents

The tourism and travel business is known as an important industry that supports an economy's economic growth and economic improvement. Äs reported by the World Travel and Tourism Council (WTTC), Albania exceeds most of its regional competitors in terms of projected long-term travel and tourism growth expectations. The tourism slogan of a country pl...

Alternative Titles

Full title

Destination Positioning Slogans as a Tourism Positioning Strategy: Albania and its Regional Competitors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_3065617548

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3065617548

Other Identifiers

ISSN

2284-8576

E-ISSN

2284-8584

DOI

10.51865/EITC.2024.01.07

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