You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and C...
You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and Consumption
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Urbana: Association for Consumer Research
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English
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Urbana: Association for Consumer Research
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The concept of food identities and their impact on preferences, choices, and consumption is discussed. Here, Grewal et al conducted studies to create and validate a scale for measuring food identities, which were categorized into four indices: Value Seekers, Community Focused, Independent Gourmets, and Social Connoisseurs. The construct validity of...
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You are What (and How, and with Whom) You Eat: Effects of Food Identity on Preferences, Choice and Consumption
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TN_cdi_proquest_journals_3084481992
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3084481992
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ISSN
0098-9258