Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Af...
Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation
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Urbana: Association for Consumer Research
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English
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Urbana: Association for Consumer Research
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In sum, by bridging theory on interpersonal goals with the self-conscious emotions literature, Baskin et al demonstrated that receiving a concurrent (vs. traditional) recommendation for a health-goal related product increases closeness and motivation. Moreover, supporting the role of self-conscious emotions, they showed that this effect was mediate...
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Goal Pursuit Recommendations and Self-Conscious Emotions: Why and When the Form of Recommendation Affects Closeness and Motivation
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TN_cdi_proquest_journals_3087397148
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3087397148
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0098-9258
