Made in God's Image: How God Salience Affects the Desire for Self-Improvement Products
Made in God's Image: How God Salience Affects the Desire for Self-Improvement Products
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Urbana: Association for Consumer Research
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English
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Urbana: Association for Consumer Research
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To summarize thus far, Wu et al find that when God is salient, consumers display lower interest in self-improvement products relative to when God is not salient. Eight studies address alternate explanations for their results, boundary conditions, and trace this effect to the fact that when God is salient, consumers feel more gratitude for their cor...
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Made in God's Image: How God Salience Affects the Desire for Self-Improvement Products
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TN_cdi_proquest_journals_3087397202
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3087397202
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ISSN
0098-9258
