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The Caring Machine: Feeling AI for Customer Care

The Caring Machine: Feeling AI for Customer Care

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3090980520

The Caring Machine: Feeling AI for Customer Care

About this item

Full title

The Caring Machine: Feeling AI for Customer Care

Publisher

Los Angeles, CA: SAGE Publications

Journal title

Journal of marketing, 2024-09, Vol.88 (5), p.1-23

Language

English

Formats

Publication information

Publisher

Los Angeles, CA: SAGE Publications

More information

Scope and Contents

Contents

Customer care is important for its role in relationship building. This role has traditionally been performed by human customer agents; however, the emergence of interactive generative AI (GenAI) shows potential for using AI for customer care in emotionally charged interactions. Bridging practice and the academic literatures in marketing and compute...

Alternative Titles

Full title

The Caring Machine: Feeling AI for Customer Care

Authors, Artists and Contributors

Identifiers

Primary Identifiers

Record Identifier

TN_cdi_proquest_journals_3090980520

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3090980520

Other Identifiers

ISSN

0022-2429

E-ISSN

1547-7185

DOI

10.1177/00222429231224748

How to access this item