Consumer Cognition at the Point of Sale: Results from a Process Tracing Study
Consumer Cognition at the Point of Sale: Results from a Process Tracing Study
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Duluth: Association for Consumer Research
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English
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Duluth: Association for Consumer Research
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[...]we examined a method for process tracing consumer cognition with regard to its value for consumer research at the point of sale. [...]we wanted to assess the value of video-cued thought protocols for predicting the pivotal outcome of a shopping episode: whether a customer buys something or not. According to the model, the process from wishes t...
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Consumer Cognition at the Point of Sale: Results from a Process Tracing Study
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TN_cdi_proquest_journals_3168056100
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_3168056100
