The Influence of Friends on Consumer Spending: The Role of Agency— Communion Orientation and Self-Mo...
The Influence of Friends on Consumer Spending: The Role of Agency— Communion Orientation and Self-Monitoring
About this item
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Author / Creator
Publisher
Chicago: American Marketing Association
Journal title
Language
English
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Publication information
Publisher
Chicago: American Marketing Association
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Scope and Contents
Contents
Four studies investigate the interactive influence of the presence of an accompanying friend and a consumer's agency—communion orientation on the consumer's spending behaviors. In general, the authors find that shopping with a friend can be expensive for agency-oriented consumers (e.g., males) but not for communion-oriented consumers (e.g., females...
Alternative Titles
Full title
The Influence of Friends on Consumer Spending: The Role of Agency— Communion Orientation and Self-Monitoring
Authors, Artists and Contributors
Author / Creator
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Record Identifier
TN_cdi_proquest_journals_887102070
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_887102070
Other Identifiers
ISSN
0022-2437
E-ISSN
1547-7193
DOI
10.1509/jmkr.48.4.741
