What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
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Greenwich: Elsevier Inc
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English
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Greenwich: Elsevier Inc
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▶ Franchise relationships proceed through honeymoon, routine, crossroad, and stabilization stages. ▶ Relationship properties display an inverted u-shaped curve across lifecycle stages. ▶ Franchisees’ intermediate lifecycle phases are the most critical for the system.
This research examines the evolution of interorganizationa...
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What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships
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TN_cdi_proquest_journals_895732037
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https://devfeature-collection.sl.nsw.gov.au/record/TN_cdi_proquest_journals_895732037
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ISSN
0022-4359
E-ISSN
1873-3271
DOI
10.1016/j.jretai.2010.06.003
